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Legal News

: Legal Blog Watch

Legal Business Development via Twitter: The Challenge

By Bruce Carton

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In a post today on Legal Technology called "Where to Focus With Social Networking," Larry Bodine argues that while the number of online social networks continues to grow quickly, the good news is that marketers and lawyers can ignore most of them. At the top of his list of "time-wasters" that can be ignored is Twitter, which he says a study has shown to be 40 percent "total pointless babble." He cites to other statistics showing that 10 percent of Twitter users account for over 90 percent of tweets, 60 percent drop out after one month and never come back, and 55 percent have never posted a tweet. One thing I was quite confident of after reading Bodine's post was that a blistering response would be posted quickly by Kevin O'Keefe, CEO of LexBlog and a Twitter evangelist. Kevin did not disappoint, writing today on his blog that: The basis for [Bodine's] argument appears to be that most lawyers don't use Twitter and that 40% of the discussion on Twitter is mindless - as if the conversation among lawyers and local business leaders in the country club on men's golf day is that of complex legal matters. Based on the...

Full post as published by Legal Blog Watch on September 22, 2009 (boomark / email).