Home -> Law Blog Directory -> Media & Entertainment Law Blogs -> Sports Biz

Media & Entertainment Law

: Sports Biz

Adidas, Puma to Patch 60 Year Feud

The sports shoe giant Adidas and smaller rival Puma were born of a feud between brothers in a small German town more than 60 years ago. The two companies were formed in 1948 when Adolf and Rudolf Dass had a falling out during World War II and split up their growing athletic shoe business. They each set up factories on opposite sides of the river in Herzogenaurach, a town of about 23,000 in southern Germany.

The rift between the companies is be bridged by a soccer match between workers of both companies to be held on Monday, September 21, in connection with the "Peace One Day"' initiative, an annual day of global ceasefire and nonviolence. Naturally, both brothers are no longer with us; Rudi having died in 1974 and Adi in 1978. Still, remarkably, it has taken more than thirty years after the deaths of both brothers for the rift between the companies to be healed and one small town in Germany to once again be united.

HT. SportsBusinessNews

Full post as published by Sports Biz on September 21, 2009 (boomark / email).