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Academic

: Voir Dire

More Nudging

By abwhitford

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The WSJ talks about nudges for making society better (and making money for businesses): Since April 2008, the Sacramento Municipal Utility District has told 35,000 customers in their monthly bills how their energy use compares with neighbors’, and with the district’s most-efficient customers. Customers who received the additional information cut their energy use by 2%, compared [...]

Full post as published by Voir Dire on September 14, 2009 (boomark / email).

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