Legal Research

"Are You Packaging Your Services to Appeal to Your Ideal Clients?"

Posted by Allison Shields: "Today I have been reminded of the power of packaging. Packaging is just as important for service providers as it is for product manufacturers. And packaging goes far beyond simply having a great logo and letterhead - or even a great website.

As a lawyer, part of your job is to ensure that your clients understand the services you provide and how those services help your clients reach their stated objective. But different clients learn in different ways.

Statistically, it has been determined that:

60-70% of the population are visual learners - they receive and process information best when a variety of visual tools are used;

18-30% of people are kinesthetic learners - they learn best when involved in some kind of physical activity;

12-18% of your clients are likely to be auditory learners - they absorb information best by listening

As you can see, a relatively small percentage of the population learns best solely by listening, and yet lawyers rely heavily on the spoken word to interact with clients. Many people learn visually - which is one of the reasons why YouTube is so popular and why video can be such a powerful tool for lawyers.

What is the learning style of your ideal client? There may not be any way to know. To increase the chances of reaching your ideal client, it may be time to diversify your packaging.

How can you package your services in new ways so that you reach clients and potential clients whose learning styles may be very different?...

Continue reading this interesting post at the source site listed below.

Source: Legal Ease Blog, 11 September 2009

Full post as published by Stark County Law Library Blawg on September 14, 2009 (boomark / email).