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: A Georgia Lawyer

Zyprexa: Allegations that Lilly Paid Docs to Prescribe it

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From Bloomberg:

Eli Lilly & Co. paid doctors in South Carolina for participating in a speakers? program in exchange for prescribing the antipsychotic Zyprexa, and used golf bets to get more patients on the drug, according to notes by sales representatives.

During a golf game, one doctor agreed to start new patients on Zyprexa for each time a sales representative parred, or put the ball in a hole within a predetermined number of strokes, according to the notes.

?I got four pars out of nine holes,? Lilly salesman Vince Sullivan said in a February 2002 note. ?I said I wanted my four new patients.?

More at the link above.

Full post as published by A Georgia Lawyer on September 10, 2009 (boomark / email).

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