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Only a Small Percentage of Lawyers Use Twitter

By Carolyn Elefant

At the beginning of 2009, Larry Bodine predicted that Twitter would become a popular social media tool for lawyers. However, after several months of usage, Bodine discovered that Twitter was not as effective for lawyer marketing as he'd initially believed. Fast forward nine months, and we find that perhaps Bodine is right. For all of the vocal fans of Twitter as a tool for use by lawyers, Twitter still hasn't gained much traction in the legal community. According to Bodine's blog post today, only 6 percent of lawyers use Twitter. Bodine posits that: With more than 90% of lawyers not using Twitter, and even fewer of their target customers tweeting, the research confirms that Twitter is not useful for business development by private lawyers. Is Bodine right? Does the slow growth of Twitter amongst lawyers prove that it's ineffective and should be avoided? Or, with so few lawyers using Twitter, is there still an opportunity for lawyers who decide to use the service now to gain a first mover advantage? What's your view?

Full post as published by Legal Blog Watch on September 10, 2009 (boomark / email).