Litigation

Lack of Published Thought Contributes To S2KM High Bounce Rate

By John Darer

The "Bounce Rate" for readers of the S2KM blog "Beyond Structured Settlements" is ridiculously high for someone who is the author of what was once considered the seminal text for structured settlements.

With a 1 month bounce rate of 73.5%, close to 3/4 of Patrick Hindert's readers go "bye bye" after hitting the landing page. The 3 month trailing trend is not much better at close to 70%. Over the past 7 days the average user spent less than one minute on S2KM blog.  Source: Alexa.com

It takes a long time to build a reputation on the Internet. A portion of readers will return to a reference source but may lose interest quickly if there is no fresh content. It's kind of like the "diminishing marginal utility" of seeing a movie for the umpteenth time, or reading something you've read a thousand times...you lose a little something each time...that sense of "yeah I know it already...NEXT".

Full post as published by Structured Settlements 4Real on September 09, 2009 (boomark / email).