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: Conglomerate

My Own Consumer Empirical Project -- Catalogs

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

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So, here's the deal.  For the past two years, I've been overwhelmed by the number of catalogs that I receive every Fall, building up to the holidays.  Some weeks, I would swear I got the same Pottery Barn catalog several times, but with different covers.  So, this year, I'm conducting an experiment.

Beginning yesterday, the day after Labor Day, I'm collecting all of the merchandise catalogs I receive until December 25.  I will report periodically on observations of the experiment, and will publish here the grand total after the holidays, with various types of statistics.

I think that I am an average catalog/internet/store shopper.  We order some things from the Internet, but I think we're fairly moderate.  I have not increased Internet spending recently to skew the findings.  In fact, I may have decreased spending "in these tough economic times."  I wish I had compared the last 2 years to this year, to see if stores trimmed down on mailings this year, but I'll add that to the list of things I wish I had done the last 2 years!  Stay tuned!

Full post as published by Conglomerate on September 09, 2009 (boomark / email).

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