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: Real Lawyers : Have Blogs

Blog and Twitter when your audience is listening

By Kevin OKeefe

For lawyers, setting time aside during a business day to blog or Twitter is tough to do. I'm the same way. Despite the best of intentions to get with my blogging at least a couple times a week, phone calls, meetings, and the press of other business matters get in the way. But unlike publishing articles or info on websites, blogs and twitter are part of a conversation. So if everyone's gone home, there's no one to engage, no conversation to join, and no one who's going to share what you're blogging or twittering about with other members of your target audience. For legal professionals, and most other Americans we work on business matters from 8 to 5, Monday through Friday. That's also peak hours for consuming news and info as it relates to our profession...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 05, 2009 (boomark / email).