Legal Research

Web 2.0 in the Corporate World

Some new research data from McKinsey on the benefits of web 2.0 to corporations.

How companies are benefiting from Web 2.0: McKinsey Global Survey Results

"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business." (September 2009 McKiney Quarterly)

Steve Arnold makes his commentary here:

McKinsey and Web 2.0

"McKinsey?s team of thought leaders has taken the bold step of quantifying the benefits of Web 2.0. You can read the six segments of the article by navigating to the McKinsey Quarterly Web site and registering. The spine of the article is a survey of 1700 executives. The data have been crunched and the principal findings summarized."

Interesting stuff for those in special libraries or partnering with big biz.

Stephen

Full post as published by Stephen's Lighthouse on September 05, 2009 (boomark / email).