Consumer Law

According to the WSJ, a number of state Attorneys General have requested documents from Anheuser-Busch and Miller Brewing regarding their marketing of caffeinated alcoholic drinks. The states have had issues with the marketing of alcoholic beverages (see post here) and the marketing of energy drinks (see post here), so it is no surprise that they are looking into the marketing of alcoholic energy drinks.  Anheuser-Bush noted in a statement by its vice president for communications and consumer affairs, that "the attorneys general are investigating products whose formulation and labeling already have been approved by the federal authorities, as well as by those states" requiring state approvals.  It also noted the more obvious point that "[c]affeinated alcohol beverages are nothing new" -- rum and Coke anyone.