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: FinancialCounselWhat's Next Following The SEC's Open Letter To Brokerage Firm CEOs Relating to Recruiting Practices, Payment Of Up-Front Bonuses And Enhanced Commissions?
By James Eccleston
Chairman Mary Schapiro of the SEC recently sent an open letter to chief executive officers of broker-dealer firms. Broker-dealer firms need to be wondering, "What's this about?"
The letter, written August 31, 2009 and available on the SEC's website, states as follows:
Recent press articles have reported that some broker-dealer firms may be engaging in a vigorous recruiting program for broker-dealer registered representatives. Reports suggest some firms are offering substantial inducements to potential registered representatives, including large up-front bonuses and enhanced commissions for sales of investment products. In light of these reports, I want to remind broker-dealer firms and their CEOs of the significant supervisory responsibilities you have under the federal securities laws to oversee broker-dealer activities, particularly with respect to sales practices.
She continues:
Certain forms of potential compensation may carry with them enhanced risks to customers. Some types of enhanced compensation practices may lead registered representatives to believe that they must sell securities at a sufficiently high level to justify special arrangements that they have been given. Those pressures may in turn create incentives to engage in conduct that may violate obligations to investors. For example, if a registered representative is aware that he or she will receive enhanced compensation for hitting increased commission targets, the registered representative could be motivated to churn customer accounts, recommend unsuitable investment products or otherwise engage in activity that generates commission revenue but is not in investors' interest.
I therefore encourage broker-dealer firm CEOs and their fellow supervisors to be particularly vigilant in ensuring that sales practices are closely monitored and that investor interests are carefully considered in the sale of any security or other investment product.
I also encourage firms and their CEOs to ensure that, in the event a firm's sales force expands, the firm's supervisory and compliance infrastructure retains sufficient size and capacity.
What's in store for brokerage firms engaging in the long-standing practice of paying up-front bonuses as well as enhanced commissions remains to be seen.
Full post as published by FinancialCounsel on September 02, 2009 (boomark / email).
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