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Media & Entertainment Law

: Sports Biz

Do You Want to Sponsor a Golf Tour?

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The LPGA is looking for a title or presenting sponsor for the entire 2010 tour, including a year-end championship tournament, which would include media inventory in the tour's new exclusive television deal with Golf Channel which begins next year. The year-end championship would be moved to the beginning of the following season and include 32 golfers who earned their entry into the tournament through points earned by finishes throughout the prior season.

This marks the "highest profile and most exclusive sponsorship platform ever offered on the LPGA Tour.? The tour has been searching for a presenting sponsor in some fashion since 2008. The season-ending championship tournament would be modeled on the now defunct ADT Tournament.

The LPGA has had sponsorship problems all year, canceling at least seven tournaments this season for lack of sponsors. As a result, and with the new Golf Channel deal, this could be a relatively inexpensive international exposure opportunity for the right company. It would be a good fight for an internationally focused consumer goods or financial firm, particularly one with an Asian orientation, given the relative strength of the Asian and Asian-American contingent on the tour and the relatively high interest in the tour in Korea and Japan, in particular.

Full post as published by Sports Biz on September 02, 2009 (boomark / email).