Practice Management

Sometimes you need to trade technology for telephony.  A chat message for yakking it up.  Getting on the horn instead of getting online.

Growing primitive is a combination, for me anyway, of growing your law practice with going primitive, which is a term that describes trading keyboarding or texting for a phone call.

Do not get me wrong, social media is awesome in so many ways.  But, it is also lacking in so many ways.  Ways that it takes to grow a law practice rapidly.  It is hard to sometimes express warmth, affinity, empathy and appreciation by texting or email.  It is hard to measure tonality or the inflection of one's voice.

Phone calling is more complicated.  You run into the palace guards, voicemail, and wrong numbers.  Sure it is a little reminiscent of going back to dial-up, but let us face facts.  Phone calling is so retro these days it is cool.

It is more personal.  It represents a slower pace.  It is more distinguishing.  It is native.

It might be easier to make contact with social media, but all of the emails, texts, and tweets somehow get lost in the mix.  Phone calls represent a little more lasting impression.  Try calling someone, when you do not need them for anything specific, and for no reason at all but to figure out how they are doing.

Next to personal contact, telephone communications probably work best, especially for the initial contact.

It is all about marketing, and just making friends.  These two tasks really go hand in hand.  In the area of network or relationship marketing, phone calls are key.

I will get more immediate referrals for staying in contact by phone with my referral sources than by emailing them constantly.  Sure both help, but calling is more memorable.

So my tip to you is to grow primitive.