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Were Prime BigLaw Twitter Usernames 'Twitterjacked?'

By Bruce Carton

Back in November 2008, a couple months after I joined Twitter, it was clear to me that at some point down the road big law firms were going to discover Twitter, too. I assumed that for consistency and branding, they would likely want to use their internet domain names as their Twitter username, and took some time one morning to see whether BigLaw had locked up their logical Twitter usernames. Going through a list of the top 50 law firms, I was quite surprised to see that no less than 95 percent of the names that I thought these top 50 law firms would eventually want to use were unregistered. I suggested in a post on my own blog that day that anyone reading from BigLaw should "take 30 seconds and register your law firm's name today ... Even if you don?t understand what Twitter is, please just trust me and do this. Your law firm will thank you later, I promise!" I listed about 35 no-brainer Twitter usernames that I felt BigLaw needed to immediately lock up (e.g., @dlapiper, @jonesday, @akingump). One week later, on Dec. 5, 2008, I checked on these 35 Twitter names again to see if...

Full post as published by Legal Blog Watch on July 17, 2009 (boomark / email).