Legal Research

The Accidental Library Marketer

While I am at ALA, I'll be buying another copy of this new book in the Information Today booth:

The Accidental Library Marketer

I am ego-driven like most 'Type A' librarians and I am quoted in chapter 5 of this new book by Kathy Dempsey. I need a copy for each kid to prove I am not a fool like all kids think their parents are. I'll fail but it's worth a try.

"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they?ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey ? longtime editor of the Marketing Library Services newsletter ? reveals the missing link between the everyday promotion librarians actually do and the ?real marketing? that?s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion."

To learn more about the book before your copy arrives, you can read this blog post:

http://themwordblog.blogspot.com/2009/06/big-news-my-book-will-be-out-on-july-1.html

Stephen

Full post as published by Stephen's Lighthouse on July 12, 2009 (boomark / email).