Legal Research

"Billy Mays "the pitchman" and Legal Marketing"

Posted by Tom Kane: "Being totally honest, when I first saw the title of Jeff Berman's post on  AttorneySync about Billy Mays, who recently died suddenly, I thought it was a bit insensitive in its timing. But, as I started reading "6 Things We Can Learn From Billy Mays About Lawyer Marketing" (and before I saw his cite to one of my posts -- honest), I realized I had rushed to judgment. Not only was Jeff sensitive to the great "pitchman's" passing, but his points were right on target relative to lawyer marketing.

Since Billy Mays was local to my area, his passing was extensively covered in the local papers, as well as online. I learned a lot from those who knew and loved him. Most importantly, he loved what he was doing, and he never pushed products he didn't believe in. That is Jeff's overall point, I believe.

So, here are his six pointers:

• Use the "WOW" factor...
• Enjoy your practice...
• Undertake services you really believe in...
• Provide quality presentations...
• Know your audience and whom you trying to reach...
• Network effectively...

 Thanks, Jeff."

Full text and active links are available at the source site listed below.

Source: Legal Marketing Blog.com, 7 July 2009

Full post as published by Stark County Law Library Blawg on July 08, 2009 (boomark / email).