Legal Writing

Management consultant Bill Jensen wrote in his  book Simplicity, "About 80 percent of your internal communication?meetings, teleconferences, presentations, emails, etc.?consists of

• Sharing information that does not require action, and/or
• Communicating something for which there is no discernible consequence if the recipient ignores it

"In other words, a lot of communication you thought was helpful may be seen as unfocused noise or just 'FYI' junk mail by your teammates."

This week, while you plan each piece of writing, put yourself in your reader's place and ask "WIIFM??What's In It For Me?" When you can answer that question for your reader, you'll write more effectively.