Politics

Prising Doors Open at The Economist

By Bob Burton

"The Economist", bemoans Andy Rowlands, the director of corporate, issues and technology practice at Burson-Marsteller, "is one of the most influential, but also most difficult places to secure coverage." The former head of PR for the London-based magazine and now PR consultant, Eileen Wise, suggests that persistence pays off. "It is beneficial for senior PR people to build up a relationship with some of the business and economic writers. Once they have built up a good rapport and the journalists understand about their company or clients they will find, in time, that the journalists may start coming to them when they need information or comment on a particular subject or industry," she said. Michael Gonzalez, a senior media consultant at Lewis PR, told PR Week that "it takes time, effort and understanding, but it will all be worth it if you crack The Economist."

Full post as published by PR Watch on June 25, 2009 (boomark / email).