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How to...expand

By James Mullan

Despite the fact it is Christmas I'm not talking about expanding waistlines. In fact what is referred to here is the strategy of Professional Publishing Companies which has seen them move from single volume print publishers to suppliers of "integrated content"

Leading this change is Reed Elsevier (LNB) who are the subject of an article on the Times Online. In it Reed Elseiver Chief Executive Sir Crispin Davis discusses how he sees their strategy developing and perhaps more importantly for Law Firms how he "sees the phenomenon as a route to winning more spending from law firms and medical institutions, as well as increasing contract-renewal rates" Sir Crispin also sees a trend developing in the amount of time an "average" fee-earner now spends using LNB products.

Full post as published by The BIALL Blog on December 19, 2007 (boomark / email).