Home -> Law Blog Directory -> Legal Commentary Blogs -> Althouse

OR PHONE (866) 635-1838 for Bankruptcy Help, (866) 635-6190 for Divorce,
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense

Find a Local Lawyer

Bankruptcy (866) 635-1838
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402

Legal Commentary

: Althouse

The "most overtly blow-jobby ad I've ever seen."

ADVERTISEMENTS

Gawker says:

For benefit of those of you who don't "get it," this is what's known as "branding" in the industry. Or something.
But wait, if that's not enough for you, here's the actual text of the ad:
Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.
The only thing this ad is missing is the disclaimer that you'll actually get fewer blowjobs if you eat these sandwiches, but perhaps that's the "genius" of advertising that we simpletons on the outside just don't get.

Sex sells food and food is a sex substitute. The food doesn't get you sex, but your desire for sex can be channeled into food-eating. I think we know that.

Gawker imagines that it's funny to say that food will make you fat and fat will keep you from having sex. They had to find some way to smirk and sneer. But the fact is, we all need some food, and the ad is eye-catching and the food looks pretty good. Also:

1. The ad is viral. Gawker printed it, and so did I.

2. The undeniably blatant blow-jobbiness is pure comedy, and that makes it cleaner that subtly sexual ads. Let's all have a good laugh. And a sandwich. And a blow job!

3. Burger King has a sandwich aimed at young guys. It's aimed at a young gal in the ad, but it's an ad aimed at young guys. They'll remember this sandwich.

It's a good ad.

ADDED: Note how well they've named the sandwich to promote hilarity at the counter: "Do you want the seven incher?" "I'll have the seven incher." "I love the seven incher." "I need a seven incher." Etc. Etc.

AND: Seven. It had to be 7. They probably thought about 8, even 9, and also 6. But in the end, it had to be 7. That was exactly right. Slightly aspirational, but not intimidating.

Full post as published by Althouse on June 24, 2009 (boomark / email).