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Phelps Gets First Endorsement Post Photo; Not for a Hookah

Since Michael Phelps was spotted in the now infamous "bong photo", he has served a three month suspension from organized swimming, lost sponsorships (most prominently being Kellogg) and become the butt of late-night comedians (at least before they decided to take on Sarah Palin and family again). It now appears that Phelps is no longer a toxic asset. He has now signed his first new sponsorship since the photo and, surprise, it is not for Maui Wowee or any brand of water pipe. It is however related to water, which of course makes perfect sense. He will be endorsing H2O Audio, a maker of waterproof headphones and accessories, which will use his image on packaging, advertising and retail displays.

Full post as published by Sports Biz on June 17, 2009 (boomark / email).