Litigation

Self-Promotion: If you don?t ask for it, you won?t get it

By Tracy Coenen

You’re trying to develop your business and increase your name recognition and your professional profile. Do you even know where to begin? One of the most basic steps is asking for the opportunity… asking to be able to promote your company, asking others to promote you, asking to be paid more, asking do to something that gets you exposure…

Locally, I have been referred to as the queen of shameless self-promotion, and I can’t argue with that too much. I started my business from scratch, with literally no money, no clients, and no spouse to float me financially.  Ever hear someone say “you eat what you kill”? Well that was definitely true for me.

Early on, I had the chance to meet E. Kelly Hansen (now E. Kelly Fitzsimmons) and she was a local media darling. She ran her own computer security firm and you couldn’t open the Business Journal without seeing a picture of her or a quote from her. I decided that I wanted to be “the Kelly Hansen of fraud.” I wanted my mug in the newspapers and in the magazines. (more…)

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Full post as published by The FRAUDfiles Blog on February 15, 2008 (boomark / email).