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Bankruptcy
: Credit SlipsGM's New Chapter
By Angie Littwin
It's not surprising that GM is advertising heavily during the NBA Finals, despite, or perhaps because of, its recent bankruptcy. But what did catch me off guard is the new slogan I just heard at the end of a commercial: "Because the only chapter we're focused on is Chapter 1." I had to look it up online to make sure I'd heard correctly. Was that really a bankruptcy-chapter pun I just heard on prime time TV?
But now I have a different question. Will anybody outside of the bankruptcy world know what GM is talking about? I know bankruptcy is all over the news these days, but still. What do readers think?
Full post as published by Credit Slips on June 04, 2009 (boomark / email).
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