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Media & Entertainment Law

: Sports Biz

Aon and Man U in Record Jersey Deal

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And the winner is... Aon. Manchester United has confirmed reports that US insurance giant is set to replace disgraced and broke AIG as the jersey sponsor for the world's most popular soccer club, in a deal said to be worth 80 million pounds over four years. Man U and AIG will terminate their existing deal at the conclusion of the 2009-2010 season, as Nike had already made up next season's kit and the cost of redoing the millions of Red Devil jerseys being sold around the world was just too prohibitive to unwind the AIG deal before the 2010 season.

To put the deal in perspective, the current top European jersey deals are:

Bayern Munich - Ł17m-a-year, four-year deal with telecommunications company T-Home.

Real Madrid - Ł15m-a-year, four-year deal with Austrian gambling company Bwin.com.

Juventus - Ł15m-a-year, five-year deal with Libya-based oil company Tamoil.

Chelsea - Ł10m-a-year, five-year deal with Korean electronics giant Samsung.

Liverpool - Ł8m-a-year, four-year deal with Carlsberg.

Manchester City - Ł8m-a-year, three-year deal with Etihad Airways.

Barcelona - European champions donate Ł1.5m-a-year to Unicef in order to wear the charity's logo.

Chelsea and Samsung are due to end their sponsorship agreement following the upcoming season and there are indications that Samsung is interested in looking elsewhere. It was rumored to be in the running for Man U, but apparently was outbid. Whether that means it is back at the table with Chelsea we'll just have to wait and see.

Full post as published by Sports Biz on June 03, 2009 (boomark / email).