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In-House Counsel

: Legal Literacy

New era of hard comparison advertising carries legal risk

By Hanna

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Aggressive comparison advertising is on the rise.  Just last week, for example, Sara Lee sued Oscar Mayer over a hotdog ad that implied a certain type of Oscar Mayer frank beat the entire Ball Park Frank product line in a national taste test.  With everyone fighting tooth and nail for customers and market share, I thought [...]

Full post as published by Legal Literacy on May 28, 2009 (boomark / email).

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