Consumer Law

Last week Sara Lee Corp. filed suit against Kraft Foods Inc. alleging that advertising claims for its Oscar Mayer Jumbo Beef Franks are false and violate the Lanham Act.  According to the complaint, Kraft promotes the product as "the 100% pure beef dog," when in fact up to 20% of the product "consists of. . . non-beef ingredients."  The complaint also asserts that taste tests relied on for its superiority claims were unreliable and that Kraft implies superiority across an entire product line, but only tested one product in that line.  Complaint via Am Law Daily