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Media & Entertainment Law

: Sports Biz

Arena Naming Curse Continues

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The Arena/Stadium naming curse continues picking up its latest victim with the FDIC seizure of BankUnited in Coral Gables, Florida last week. If the name is familiar to you and you don't live in Florida, then you must be an ACC basketball fan, as it is the name of the University of Miami's basketball arena. Bank United signed a ten year naming rights deal in November, 2005. The U is still flogging a variety of naming opportunities within the BankUnited Center so it could add the name on the outside of the building to the list should that become necessary. Of course, it hasn't been able to sell the $2 million opportunities so naming rights could be a problem in this economy.

Full post as published by Sports Biz on May 24, 2009 (boomark / email).

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