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What brought you here . . . and will there be a blog for you to read anymore?

By Christopher Annunziata

Every now and again, Popehat (one of my favorite blogs) examines the “Road to Popehat“, that is, the search queries that bring random guests to their blog.  Of course, I have far fewer readers than the Ken, Patrick and Ezra, but I thought I’d do the same thing.

It’s an odd assortment of phrases that you might expect would bring one to a (quasi) mediation themed blog:  my name, “arbitration”, “mediation”, “what does a mediator do”, “ridiculous lawsuits” (even though others have that well covered).  Some are odd, but related to some key words in stories on which I commented, like “tricked out Mustang GT,” or “cheetah chasing gazelle“.

But one recent query really jumped out:

“how to screw spouse in mediation”

Of course, I had to run the search myself to see what would bring such a despicable person to my blog, because I am 100% certain I have never written an article about how to “screw” anybody.  Turns out that Google search picked out keywords from my recent re-post  “How to Screw Up A Mediation.“  Phew.

One thing I did notice, though is that my most recent search queries are long on queries regarding my more humorous posts and short on anything substantive. I need to do some serious thinking about whether a) I need to spend some time ruminating and writing about mediation again or b) scrap the whole blog, as I have seen absolutely no real benefit to my practice, which was the real purpose of the blog (well, secondary to my own narcissism).  I should be focusing on more face-to-face marketing efforts.  I think “Web 2.0″ (especially twitter - which is a real time bandit) rarely bears fruit.

I’m leaning toward scrapping the blog and leaving it to the professionals like Diane, Vickie, Geoff, Nancy, etc.

We’ll see.

Full post as published by CKA Mediation and Arbitration Services Blog on May 23, 2009 (boomark / email).