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A good blog post on plain language from Monica on Marketing who "looks at the simple difference between a paragraph from GE and a paragraph from Apple talking about their technology innovations".

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Clear and personable introduction to business purpose:

What do you find at Click Media Works?
Clear & clever communications for real-life people in real-world business, that's what.

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Super language should be a matter for Federal review: Doyle
Money Management - ?May 13, 2009?
A call has been made for the Federal Government to include a review of the language used in the superannuation sphere as part of its examination of the ...

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Banning Latin? Classics scholars accuse councils of dumbing down
Not so long ago local councils were being dragged across the coals by academics who claimed that banning Latin for the sake of plain communication was akin to ethnic cleansing. Which is a bit extreme! But surely banning words is as bad as burning books?
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Plain English works best: Suncorp
Thursday, 14 May 2009 12:55pm
Suncorp Wealth Management has overhauled its communication strategy to help members better understand super, starting with a new communications guide for internal staff and a new look and feel to at least 100 types of letters it sends to members each year.

The government-backed Financial Literacy campaign gets a big leg-up from Suncorp after it decided not just to simplify its member letters but also to instill a "plain English" culture internally - starting with a ?style guide' that staff can refer to when talking to or emailing clients...

Suncorp super platform solves legacy problems
InvestorDaily - ?May 13, 2009?
By Wouter Klijn The migration of Suncorp's super clients into a single platform will mean an end to its legacy problems. The migration of superannuation ...

Full post as published by Building Rapport on May 20, 2009 (boomark / email).