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Intellectual Property Law

: OUT-LAW.com

Google changes AdWords policy to allow trade marks in text of US adverts

By Pinset Masons

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Google will allow companies to use other people's trade marks in search engine adverts without their owner's permission for the first time, it has said. Use has previously been restricted to the use of trade marked terms as triggers for the ads.

Full post as published by OUT-LAW.com on May 18, 2009 (boomark / email).

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