Patent Law

Negotiating the Market: 2009 IP Law Firm Marketing Slogan Award to McDonnell Boehnen Hulbert & Berghoff LLP

By Les Weinstein, Michael Young, John Leo Wagner, Eric van Ginkel, and Victoria Pynchon

mbhb
we know the drill

When a law firm takes the time and trouble to at least be clever, it tends to make potential clients believe in its claims to be creative and innovative.  That's why we're awarding the IP ADR Blog 2009 IP Law Firm Marketing Slogan Award to the firm of McDonnell Boehnen Hulbert & Berghoff LLP.

The marketing people tell us that brand consistency is one of the most important elements in a successful marketing program.  See e.g. Marketing 101:  Brand Consistency at the BlueFur Blog here.  Excerpt below:

When you decide on a marketing campaign for your company, it's important that you maintain a certain level of consistency across the entire campaign. Even if it's not an outright advertisement, everything associated with your business should have a common theme or feeling to it. When you look at marketing for BlueFur, the color blue always features prominently and there's a good chance that you'll see an image of the furry blue monster.

Be consistent not only in the look and style of your various marketing materials, but also in your ad message. What is it about your company that you want to emphasize? What is it that you want people to know you for? To remember you for? This consistency should be maintained across everything, including business cards, letterhead, envelopes, invoices, signage, banners, newspaper ads… everything.

From mbhb's "About Us" page below.

We provide creative, pragmatic business solutions through a variety of intellectual property services, including litigation, prosecution, and general client counseling.

With offices in Chicago and Washington state, MBHB provides comprehensive legal services to obtain and enforce our clients' intellectual property rights, from navigating patent office procedures to litigating complex infringement actions. We prosecute patent and trademark applications in both the U.S. and abroad, handle intellectual property litigation matters in trial and appellate courts across the country, and counsel clients nationwide and worldwide on the enforcement and defense of their intellectual property rights.

The more colorful "real" ad can be seen at Patently O.

Full post as published by IP ADR Blog on May 15, 2009 (boomark / email).