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How to get firm's attorneys to blog? Make it a competition

By Kevin OKeefe

For two years, Regan Zambri & Long attorney Catherine Bertram and office administrator Juanita Lawson tried everything they could to encourage the Washington, DC personal injury firm's attorneys to blog. They tried assigning topics and having the firm's law clerks write, but nothing seemed to work. Almost out of ideas, they decided to try capitalizing on what they saw every day in the courtroom. "Trial attorneys are really competitive," Lawson says. The resulting plan: a 60-day, four-team contest to see which pair of attorneys could blog the most. At the end, the losing team takes everyone out for beer. The rules are simple. Each pair of attorneys has to post at least once a week on each of the firm's two blogs, the DC Personal Injury Blog and the DC Metro Area Medical Malpractice Blog...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 05, 2009 (boomark / email).