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: Real Lawyers : Have Blogs

Martindale-Hubbell TV ads for lawyers.com : Will they work?

By Kevin OKeefe

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Wow! Watching the election results this evening I caught a commercial for Martindale-Hubbell's lawyers.com. Traditional lawyer talking with screen shots of the lawyers.com website. No question such ads will draw traffic to the website. It will put a lot of wind in the sails of LexisNexis Martindale's salespeople calling on lawyers to retain their listings in Martindale-Hubbell, a requirement to be listed in lawyers.com, Martindale's consumer and small business law website. Also puts FindLaw in a difficult position as there's no way FindLaw is going to be running ads on its revenues which are far less than Martindale's. Something strikes me as odd about the ads though. It would be like Google advertising for people to come to their online directory to do searches so Google could earn more money from ads...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 10, 2008 (boomark / email).

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