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"Do not surrender to pragmatism or materialism." - Tony Serra

By Marks & Katz, LLC

SunWolf perpetually inspires me. (Courtesy SunWolf.) Commercial success and personal excellence sometimes overlap, but often not. For instance, many movies enjoy huge commercial success for little reason other than that all the millions of dollars of well-placed advertising and public relations hype -- and news organizations that hyped the hype -- drew filmgoers to the box office. In fact, the very nature of the commercial film industry presents a big challenge for filmmakers to focus on pure artistry in filmmaking, when considering such factors as the huge financing needed for most films from creation to distribution to marketing, the difficulty in selling films that do not include big-name actors and directors, the ratings system that removes too much high-level art from cinema, and the difficulty in convincing movie theaters to run films lasting longer than two hours or shorter than one hour...continue to full post

Full post as published by Underdog on May 03, 2009 (boomark / email).