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Twitter Quitters Post Roadblock to Long-Term Growth | Nielsen Wire

"Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter?s audience retention rate, or the percentage of a given month?s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention."

Full post as published by VLLB Linkblog on April 29, 2009 (boomark / email).