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Owners of Fat Boy's barbecue sauce hope for supermarket sales

MARTY RONEY Montgomery Advertiser PRATTVILLE, Ala.— A popular Prattville restaurant is hoping to take its barbecue sauce to the next level - the supermarket shelf. Danny and Gretchen Loftin opened Fat Boy's Bar-B-Que Ranch on the banks of Autauga Creek 10 years ago, and the business has grown like kudzu since. The couple has decided to bottle the restaurant's signature sauce and sell it at local retail outlets. The sky is the limit, said Danny Loftin. "The ultimate goal is to get in the large grocery stores," he said "We are going to go until we can't go no more." The bottles went on sale Feb. 3 at a local store. The label has a pen and ink drawing of the restaurant, and a few paragraphs on the label telling the Fat Boy's story. A 12-ounce bottle of the brown sauce costs $5.99. The ingredients are listed as pineapple juice, distilled vinegar, honey and spices. That's as much as Loftin is prepared to reveal about the ingredients - the proportions and mixture are a trade secret.

Full post as published by The Trade Secrets Vault on February 09, 2008 (boomark / email).