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Intellectual Property Law
: Likelihood of ConfusionMagnesium ad nauseum
By Ronald D. Coleman, Esq.
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Ryan Gile reports that it’s Coke vs. Pepsi on behalf of their sport-drink proxies, Gatorade and Powerade:
Coke?s advertising . . . makes the claim that Gatorade is “missing two electrolytes” ? calcium and magnesium ? that are found in Powerade. According to the complaint, the trace amounts of calcium and magnesium found in Powerade are [...]Full post as published by Likelihood of Confusion on April 27, 2009 (boomark / email).
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