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Media & Entertainment Law

: Sports Biz

Lions Try New Branding

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What do you do when you lose all your games? Well, besides firing everybody you can find (and that means you Matt Millen) you change your branding of course. Today, the Detroit Lions unveiled new uniforms and a new Lion logo and even a new font for the Lions typeface. Will it help? Not nearly as much as not blowing the pick that comes with number one choice in the draft. On that score Lions fans, history is not on your side.

Full post as published by Sports Biz on April 20, 2009 (boomark / email).

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