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Legal Marketing & PR
: Real Lawyers : Have BlogsTroutman Sanders launches blog as "platform of communication"
By Kevin OKeefe
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In creating their Virginia IP Law Blog, which launched today, AmLaw 100 firm Troutman Sanders wanted it to serve as a "platform of communication" for businesses and professionals on intellectual property issues and questions.
This is a prime example of how a dynamic blog is different from a static firm site and why that difference is so valuable. A blog allows for and thrives upon communication and dialogue.
"We decided to start a blog for two reasons," says Troutman Sanders attorney Dabney Carr. "One, to communicate with businesses and intellectual property lawyers in Virginia and in other states about issues and developments in our specific geographic market - Virginia and the Virginia courts.
"Second, we felt that our blog could serve as a way for Virginia lawyers and businesses to share information on intellectual property issues, including trends in litigation, regulatory issues, and best practices...continue to full postFull post as published by Real Lawyers : Have Blogs on April 10, 2009 (boomark / email).
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