Home -> Law Blog Directory -> Media & Entertainment Law Blogs -> Sports Biz

Media & Entertainment Law

: Sports Biz

Auburn's Spring Game to Be Sponsored by US Navy

It's come to this. Auburn has sold the naming rights, well officially the presenting rights, to its spring game to the Navy. It will be "A Day, Presented by the US Navy". Don't get me wrong, I don't begrudge Auburn's attempt to wring money out of its football program, especially in a way that doesn't hit the fans' wallet and really doesn't prostitute the university too much. However, if I was the new War Eagle coach, I would be mighty uncomfortable with the whole idea. You know about the stadium naming rights curse. Since it's unlikely that the US Navy is going to drop in market value, could selling the naming rights to the spring game mean that Auburn is going to have a losing season?

HT The Wiz of Odds

Full post as published by Sports Biz on April 07, 2009 (boomark / email).