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Media & Entertainment Law

: Sports Biz

He's Baaaack!

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Any questions about Tiger's fitness or the return of his golf swing were answered yesterday with his comeback win at the Arnold Palmer Invitational at Bay Hill Classic. Was anyone who was watching the 18th hole in person or on television ever in doubt as to the outcome of Tiger's putt? While you may want to feel sorry for Sean O'hair, golf is better off when Tiger is playing and on his game. More people are interested and more people tune in.

NBC couldn't be happier that Tiger is back. This past weekend's tournament drew the highest television ratings of any golf tournament since last year's US Open, not coincidentally the last tournament one Mr. Woods played before putting himself on the shelf for a year to recover from surgery and play with his beautiful wife and kids. The overnight ratings were 4.9 with a 10 share, up 23% from last year, peaking at a 7.8, 13 share in the 7:30 -8:00 half hour which included Tiger's 18th hole. No one, and I do mean no one, in golf puts people in front of the sets like Tiger. Now it's on to the Masters for Tiger and I would not be willing to bet against him.

Full post as published by Sports Biz on March 30, 2009 (boomark / email).