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Media & Entertainment Law

: Sports Biz

Innovative Naming Rights

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Now this is a case of naming rights that not only goes to a worthy cause but actually is desperately needed, as I can attest to firsthand. In what I believe is a first of a kind, KFC is tackling the pothole in Louisville, which is a major problem in a cash strapped city. KFC is financing the filling of the city's potholes in return for a stencil stamped "refreshed by KFC" on top of the filled--in pothole. The campaign is tied to KFC's new "fresh" campaign, which focuses on food quality. KFC is headquartered in Louisville, as is its parent Yum! Brands, Inc. I'm not much of a fast food eater, and I don't eat meat, but I might have to go to KFC for a biscuit and a drink just to thank them for filling in the potholes - the city was never going to get around to it.

Full post as published by Sports Biz on March 28, 2009 (boomark / email).

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