Legal Research

The Ol’ 90/10 Rule

In a quick post, the NY Times talks about how cybersquatting — registering Web addresses containing variants of trademarked products — is up 18% over the past year, even though there are laws against the practice in the U.S. They quote the Chief Marketing Officer of MarkMonitor, a Web registrar:

“Most of our customers' portfolios are made up of 10 percent URLs they use or intend to use, and 90 percent defensive domains.”

Most companies understand that their Web domains are a type of intellectual property. You’d be surprised, however, at who doesn’t get it.

Full post as published by Jenkins Webblits on March 16, 2009 (boomark / email).