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Stop Selling Your Practice Area And Start Selling Results

By Chuck Newton

First, let me say that I understand many attorneys take offense at the thought that they are selling anything. I know the spiel. "We are professionals". Save me the wag of the finger and do not write me if you are offended by my statement that attorneys sell services. If I offend you with this, I apologize. But, it is true.When attorneys shows up in Court looking their best, when they place a sign outside their offices, when they have stationary printed up (does anybody still do that), when they go to group meetings, take out a yellow page listings,...

Full post as published by Chuck Newton on February 28, 2009 (boomark / email).