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Miscellaneous

: Jeremy Blachman's Brand New Weblog

How Not To Run An Internet-Based Business

By jeremyblachman

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My fiancee and I are looking for wedding invitations. She met with a local dealer yesterday, found a few she liked, wrote down the serial numbers and got the prices. I searched online and found a site with much lower prices for the same invitations. Which made enough sense, since things can be much cheaper online, sure. So I called the site up today, to find out how the online process works -- do we get a proof, etc. The woman was very friendly, seemed very nice. I told her I found her site because my fiancee got some prices from a local dealer and hers are much lower.

She said, "Oh, yes, but I should check the current price for you. The prices on the website are from when I made the site 7 years ago, so they may have gone up since then."

Sure enough, she checked the prices, and they're the exact same as the ones my fiancee got yesterday, because this woman is also a local dealer, and simply decided to expand her business, 7 years ago, by making a website. And never changing it.

No big deal, we'll just use the local dealer -- but, really, never changing your web site seems like a terrible way to run your Internet business.

Full post as published by Jeremy Blachman's Brand New Weblog on February 05, 2009 (boomark / email).