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: Likelihood of Confusion

Dimming star?

By Ronald D. Coleman, Esq.

Ann Althouse: Starbucks used to seem like a luxury brand, and now it feels like a fallback when you can’t get to the real thing. Ouch.  (Via Instapundit.)  Ann sees it happening in the automated coffee machines in the shops.  But could it have to do with branding incoherence typified by this?

Full post as published by Likelihood of Confusion on January 31, 2008 (boomark / email).