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Virgin Scraps Plans for Legal P2P

By soulxtc

Record labels demanded that it prevent file-sharing between subscribers and non-suscribers. It's being reported that UK ISP Virgin Media has decided to scrap it's tentatively dubbed "Virgin Music Unlimited" plan after last minute demands by major record labels that it block file-sharing with PCs not owned by subscribers to the service. Virgin Media felt that it blocking file-sharing undermines the whole point of the service, which is to MONETIZE ILLEGAL FILE-SHARING. The revolutionary service would have helped to monetize the 95% of music downloads that the IFP recently claimed it loses to illegal file-sharing every year. More importantly, it would have given the music industry a new revenue stream that it claims to be searching for in its quest to embrace the digital music age.

Full post as published by ZeroPaid on January 27, 2009 (boomark / email).