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Media & Entertainment Law

: Media Law Prof Blog

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That little Taco Bell chihuahua is worth millions--$42 millions--to Joseph Shields and Thomas Rinks, of the Wrench agency, who dreamed up the idea in a phenomenally successful marketing campaign for Taco Bell some years ago. But the chain took the...

Full post as published by Media Law Prof Blog on January 27, 2009 (boomark / email).

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