International Law

White House exempts YouTube from privacy rules

CNET's Chris Soghoian has a fascinating post on an under-reported early decision of the Obama administration:

The new Web site for Obama's White House is already drawing attention from privacy activists and tech bloggers. While the initial focus has been on the site's policies relating to search engine robots, a far more interesting tidbit has so far escaped the public eye: the White House has quietly exempted YouTube from strict rules relating to the use of cookies on federal agency Web sites.

The new White House Web site privacy policy promises that the site will not use long-term tracking cookies, complying with a decade-old rule prohibiting such user tracking by federal agencies. However, the privacy policy then reveals that Obama's legal team has exempted YouTube from this rule (YouTube videos are embedded at various places around the White House Web site).

While the White House might not be tracking visitors, the Google-owned video sharing site is free to use persistent cookies to track the browsing behavior of millions of visitors to Obama's home in cyberspace.

No other company has been singled out and rewarded with such a waiver.

...

For the past 10 years, federal agencies have been prohibited from using tracking cookies on their Web sites, except in a few special cases. The Office of Management and Budget rule M-03-22 states that:

"Agencies are prohibited from using persistent cookies or any other means (e.g., web beacons) to track visitors' activity on the Internet except .... [when there is] a compelling need."

The question we must now focus on is this: Is the need for Obama to use embedded videos hosted by YouTube (and not, say, another company's video-streaming platform that does not force cookies upon its users) a use that can be reasonably described as compelling?

Presumably, this has been justified on the basis that YouTube forces cookies on the visitors of any Web site that embeds one of its videos. However, while Joe or Jane blogger has no bargaining power with YouTube/Google, the federal government certainly does.

In just the past couple weeks, YouTube has launched dedicated pages for both the House and Senate to show off their own videos, and the site also recently started allowing users to directly download copies of some videos. This latter feature has not yet been widely deployed across the site, and is seems to be limited to videos posted by Obama's team.

Given the famously close connections between Obama and Google, you'd think his tech team could negotiate for a cookie-less way to embed videos. At a technical level, this would be an easy enough change, even if it would deny Google the ability to collect even more information on millions of Americans.

Read more here.

Full post as published by Freedom to Differ on January 23, 2009 (boomark / email).